Ardis McDonald

B3 is the leading strategic partner for entertainment companies that want to accelerate their increasingly profitable direct-to-consumer online sales. B3 takes the risk and complexity out of the process by providing a sophisticated, yet completely turn-key solution that doesn't require any technical expertise or investment of development capital. B3's proven, private-labeled e-commerce infrastructure was originally developed for divisions of Time Warner, then launched by Bank of America and Wells Fargo to serve the needs of their small-to-medium-sized merchant customers. B3 now powers the online storefronts for Warner Brothers Records, Atlantic Records, Rhino Records, EMI/Castalian, MusicToGo and Warner Home Video. B3's highly scalable, modular solution gives you everything you need to powerfully extend your e-commerce capabilities. B3 manages all the behind-the-scenes complexity, saving you time, headcount and headache.