Kevin R. Zaffaroni

Acxiom Corp. is a global technology and enablement services company, which engages in marketing database and business intelligence development. It operates through the following segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Audience Solutions segment assists clients validate the accuracy of their people-based data, The Marketing Services segment helps clients unify data at the individual level in a privacy-safe environment and use it to achieve data-driven results. The company was founded in 1969 and is headquartered in Conway, AR.