Lisa Long Adler

Ms. Adler began her career as a motion picture publicist serving as account executive on films including “Dances with Wolves,” “The Fugitive,” and “The Running Man,” among others.
When the Planet Hollywood restaurant group launched in 1991, she was hired as Director of Public Relations and eventually promoted to Executive Vice President of Worldwide Marketing.
During her eight-year tenure at Planet Hollywood, Ms. Adler oversaw the Planet Hollywood branding and public relations campaigns and managed the domestic and international marketing team.
She was responsible for managing the company’s relationship with celebrities and executives from the film, television, sports and music industries.
She was also instrumental in producing over 45 star-studded grand opening celebrations throughout the United States, Europe and Asia.
After leaving Planet Hollywood, she established her own marketing and communications company, LLAC.
Based in New York City, LLAC has represented The Light Group, a leading developer of cutting-edge Las Vegas nightlife, restaurant and hospitality properties.
LLAC has managed the public relations for Light nightclub, Caramel Bar & Lounge and FIX Restaurant & Bar, all at Bellagio, and produced several high-profile celebrity media events.
She has also spearheaded the public relations campaigns for the recently opened JET nightclub and STACK Restaurant & Bar at The Mirage.
LLAC has represented Hallier Properties, a Las Vegas and Houston-based residential development corporation, and direct marketing companies One World Networks and DCD, Inc., as well as Defenders of Wildlife.