Will Smith

The private company, based in Westport, CT, focuses on empowering artists to tell stories that connect with an audience. Westbrook houses various entities, including Red Table Talk Enterprises, Westbrook Studios, Westbrook Media (a digital content studio), a social media management and creative brand incubator, and a direct-to-consumer business called Good Goods. Leveraging the Smith family's extensive experience in entertainment and media, Westbrook creates and curates content across multiple platforms, ranging from short and mid-form digital content to traditional television and motion pictures. Additionally, Westbrook Inc. includes Bel-Air Athletics, a sports-inspired streetwear brand. Westbrook, Inc. is a media company founded by Jada Pinkett Smith, Miguel Melendez, Will Smith, and Kosaku Yada in 2019.

Westbrook Entertainment LLC provides talent management services. It specializes in digital strategy, business development and social media strategy solutions. The company was founded by Kosaku Yada, Miguel Melendez, Will Smith and Jada Pinkett Smith in 2015 and is headquartered in Los Angeles, CA.