James W. Keyes is a businessperson who founded Education is Freedom and Education is Freedom Foundation and who has been at the head of 7 different companies. Mr. Keyes is Executive Chairman for C5 Capital Ltd. and Chairman at Wild Oats Marketplace LLC. Mr. Keyes is also Member-Overseers Board at Columbia Business School and on the board of 10 other companies.

Mr. Keyes previously held the position of Chairman of Dallas Symphony Association, Inc., Chairman & Chief Executive Officer for Wild Oats LLC, Advisor at City Light Capital LLC, Operating Partner at CIC Partners LP, Chairman & Chief Executive Officer at Blockbuster, Inc., President & Chief Executive Officer at 7-Eleven, Inc. and Chief Executive Officer of Fresh & Easy LLC.

Mr. Keyes received an undergraduate degree from College of the Holy Cross (Massachusetts), a graduate degree from the University of Oxford and an MBA from Columbia Business School.