Kellogg Company is the world leader of the production and the marketing of cereal for breakfast. Net sales break down by family products as follows:
- snacks (48%): biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Cheez-It, Pringles, Austin, Parati and RXBAR brands;
- cereals (36.1%): primarily Kellogg's brand;
- frozen products (7.8%): Eggo and Morningstar Farms brands;
- other (8.1%): primarily noodles.
Net sales break down geographically as follows: the United States (53.9%), North America (3.8%), Asia/Middle East/Africa (18.4%), Europe (16.9%) and Latin America (7%).
More about the company