1H 2021 Results Presentation

Milan, 15th September 2021

Audience & Advertising

ITALY | Evolution of confidence index

Monthly evolution, consumers and business

120

110

100

90

80

70

60

50

gen- feb- mar- apr- mag- giu-

lug- ago- set-

ott- nov- dic- gen- feb- mar- apr- mag- giu-

lug- ago- set-

ott- nov- dic- gen- feb- mar- apr- mag- giu-

lug-

ago-

19

19

19

19

19

19

19

19

19

19

19

19

20

20

20

20

20

20

20

20

20

20

20

20

21

21

21

21

21

21

21

21

consumersbusiness

Source: Istat

| 3 |

ITALY | Good & Service Consumption

Monthly evolution, consumers and business

services goods total

65,0

12M 2020

6M 2021

SERVICES: -30.2%

SERVICES: +26.7

AVG: -15.0%

AVG: +7.7%

GOODS: - 8.3%

GOODS: +1.9%

45,0

25,0

5,0

-15,0

-35,0

-55,0

-75,0

Source: Confcommercio

| 4 |

ITALY | Analysis of the advertising market

1H 2021 vs 1H 2020 (∆ %)

40

30

20

10

26.7

33.2

22.0

29.3

7.7

0

-14.2

-10

-20

Tot.Adv Mkt

TV

Radio

Digital

Print

OOH

Source: AC Nielsen

| 5 |

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Mediaset S.p.A. published this content on 15 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 September 2021 07:01:06 UTC.