Peter Hartzbech

ByFounders VC Management ApS (ByFounders) is an independent venture capital firm headquartered in Copenhagen, Denmark. The firm was established in 2017 and is owned by a network of angel investors.

Part of Smart Eye AB, Imotions A/S is a Danish Copenhagen-based company that has developed the world's leading human behavior software solution. The software combines data from over 50 sensors, including eye tracking, facial expressions, sweat gland activity, and brain activity, to track, aggregate, and analyze nonconscious emotional, cognitive, and behavioral data in real-time. The company has over 1,300 customers worldwide, including top-tier universities, corporations, agencies, government, and military customer segments. Imotions allows users to collect and analyze human behavior data through eye tracking, galvanic skin response, facial expression analysis, EEG, EMG, and ECG on one convenient platform. The CEO of the company is Peter Hartzbech. Imotions was acquired by Smart Eye AB on November 25, 2021 for $65.12 million.

iMotions is a software company that is headquartered in Denmark with additional offices in the US and India. iMotions develops an emotional sensitive software tool that directly measures, records and analyzes consumers' emotional response to visual stimuli. Attention Tool® helps advertising and marketing companies to maximize the print ad performance / effectiveness. Nowadays the ad has to reach the consumer on an emotional level in order to understand consumer behaviors. Strong pleasant emotions create a strong pleasant identification with the brand and higher re-purchase.

Part of Ernst & Young Global Ltd., Ernst & Young A/S is a consulting firm that provides analytics consulting services, assurance, tax, and transaction services to help clients solve their toughest challenges and build a better working world. The company is based in Aabyhoj, Denmark. The Danish company's analytics consulting services utilize the latest technology to integrate data and analytics throughout clients' business processes and operations. Additionally, EY Sustainability Tax professionals can help businesses realize their corporate sustainability strategy.