Andrew D. Appleby

General Sports & Entertainment LLC engages in the provision of sports teams with management consulting and executive placement services. It offers team acquisitions, mergers, naming rights, and executive placement services. The firm advises clients in the areas such as sports marketing, hospitality programs, recruiting, and team management strategies. The company was founded by Andrew D. Appleby in 1998 and is headquartered in Rochester, MI.

General Sports Worldwide LLC is a full-service sports marketing and management firm that operates worldwide. General Sports Worldwide is based in Rochester, MI, and has subsidiaries in the United States. The private company offers a broad and interconnected service portfolio aimed at ensuring clients are empowered to make impactful decisions to succeed in their unique business objectives. The company's team has unmatched experience, having worked in top executive positions across a breadth of premier sports organizations. The company's working philosophy ensures that each and every client, project, and party receives the highest levels of professionalism and quality of service. The company was founded by Andrew D. Appleby.

Rush Technology LLC captures highlights of sporting and band events through online. The firm creates, delivers and archives sports videos of each player from selected games. Its highlights are delivered through mobile phones and the web within seconds of the live action. It has developed a mobile advertising network that delivers video advertisements micro-targeted to the recipient’s geographic location, mobile device, consumer brand affinity, gender, age, and time of day. The company is headquartered in Auburn Hills, MI.

Palace Sports & Entertainment LLC owns and operates sports and entertainment arenas. It also controls glassmaker guardian industries as well as the Detroit Pistons professional basketball team. The company was founded by Bill Davidson on July 29, 2011 and is headquartered in Auburn Hills, MI.