Kirk Warren Francis

Mr. Kirk W.
Francis is a Chief Executive Officer & Chief Compliance Officer at Financial Life Advisors LLC.
Mr. Francis was the founder of Cross Financial Services, an independent financial planning and wealth management firm serving individuals and businesses from San Antonio, Texas.
He has over 39 years of experience in the financial services industry.
He has always had a passion for investments and wealth management.
At 27 years of age, he became one of the youngest branch managers for Dean Witter Reynolds.
After 16 years of working for Wall Street firms, he recognized the need for deeper relationship with clients with a focus on financial planning that was delivered with objective, independent advice.
With this goal in mind, he founded Cross Financial Services in 1993 with a clear mission: make a difference in people’s lives.
In 2017 he became Financial Life advisors and the mission to make a difference continues.
Their team of subject matter experts help individuals and business owners with Personal Financial Planning, Investment Management, Business and Exit Planning, and 401(k) Fiduciary Consulting.
He is a certified financial planner Professional, an Accredited Investment Fiduciary.
He attended Texas Military Institute and Texas A&M University and holds a Master Peace Officer’s License.