Leo C. Reilly

NexCen Brands, Inc. is a strategic brand management company that owns and manages a portfolio of seven franchised brands, operating in a single business segment: Franchising. Five of the brands are in the quick service restaurant industry. These include: Great American Cookies, Marble Slab Creamery, MaggieMoo's, Pretzel Time and Pretzelmaker. The other two brands, The Athlete's Food and Shoebox New York, are in the retail footwear and accessories industry. The franchise network, across all brands, consists of approximately 1,700 retail stores in 38 countries. They earn revenue primarily from the franchising, royalty, licensing and other contractual fees that third parties pay for the right to use the intellectual property associated with the brands. The company was founded by George M. Davis in 1996 and is headquartered in New York, NY.