Ricardo Vieira Ferreira

Part of Matera Systems Informatica SA, Cinnecta do Brasil Soluções em Tecnologia SA is a data intelligence company based in Belo Horizonte, Brazil. The Brazilian company specializes in understanding customer behavior to identify opportunities to increase lifetime value. Its platform transforms the way businesses assess customer possibilities to expand profitability and loyalty, including campaign recommendations, next best offer (NBO), credit analysis, upsell, cross-sell, and churn prediction. Cinnecta has been recognized as the 5th best company to work for in the national ranking - Great Place to Work for companies with up to 99 employees and occupies the 3rd position in a category that recognizes open innovation initiatives. The company was founded in 2013 by Eduardo Vieira Ferreira and Ricardo Vieira Ferreira, with Eduardo Vieira Ferreira serving as the CEO since then. On August 15, 2023, Cinnecta do Brasil Soluções em Tecnologia SA was acquired by Matera Systems Informatica SA.