Rickard Peterson

Crossroads Loyalty Solutions AB provides information technology services to businesses and individuals. Its products include electronic commerce value chain, including project management, database, development, hosting, purchasing, warehousing, pick and pack, logistics, freight, copywriting, photography and retouching, SaaS (Software as a Service) enterprise resource planning, invoicing and payment, marketing and sales support. The firm develops tools for a point based loyalty program, or a support program for a sales team with rewards based on individual performance. The company was founded by Jan Andréasson in 1999 and is headquartered in Gothenburg, Sweden.

SEB Venture Capital (SEB Venture Capital) is a venture capital subsidiary of Skandinaviska Enskilda Banken AB founded in 1995. The firm is headquartered in Stockholm, Sweden.