Toby William Simpson

Fetch.AI Ltd. operates as an artificial intelligence and digital economics company. The company was founded by Humayun Munir Sheikh, Thomas Hain and Toby William Simpson and is headquartered in Cambridge, the United Kingdom.

Nice Technology develops and self publishes multiplayer online games and virtual worlds using its proprietary technology, AliceServer. Nice Technology believes that in the near future, virtual worlds will be indistinguishable from reality. Traditional development techniques do not scale well and fail to leverage modern microprocessor technologies such as increased parallelism, branch prediction and super-fast processor caches. AliceServer, is a biologically inspired, thoroughly bottom-up server architecture that manages the complexity of realistic virtual worlds by distributing the problem across potentially hundreds of thousands of small autonomous agents. These agents combine their behavior to create complex, life-like behaviors that they need not fully understand in order to reproduce: worlds that create themselves, worlds that feel real because they are accurate models of reality.