Edward Baker

Gerald Stevens, Inc. was a retailer and marketer of flowers, plants and complementary gifts and decorative accessories. The company was operated a network of floral specialty retail stores. The company's order generation division included National Flora, a yellow page advertiser of floral products; Calyx & Corolla, a direct marketer of flowers; The Flower Club, a corporate affinity marketer; and three primary websites. It operated a floral importer and wholesaler, AGA Flowers to purchase cut flowers with many growers in the United States, Central America and South America. The company was founded in 1970 and was headquartered in Fort Lauderdale, FL.