George S. Rogers

Optimal (California) is a digital media company that provides comprehensive digital media solutions to help clients achieve their marketing goals. Optimal is based in Irvine, CA and has subsidiaries in the United States. The private company's proprietary advertising technology eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimal partners with consumer brands from innovative startups to household names, providing tailored solutions that deliver winning results. The company combines the highest quality data and brand safe inventory to deliver the most effective digital media solutions for consumer health brands. The company was founded by Lou Paik, Kevin Weisberg, Jay Mathew, and the CEO is Michael A. Bassik.