Guy Moshe

Supersmart Ltd. is an Israeli company that provides AI-powered autonomous checkout solutions for physical stores. Supersmart is based in Rosh Haayin, Israel. The private company's solutions include the Supersmart XP Autonomous Fast Track Checkout, AI recommendation engine, AI validation and loss prevention engine, shopper app, attendant app, control and analytics web dashboard, and product data sampling app. The company also offers the Tablesmart Autonomous "Grab & Go" instant checkout, AI product recognition engine, shopper interface and payment module, attendant app, control and analytics web dashboard, and automatic product learning and classification. The company was founded in 2014 by Guy Moshe, and Gideon Shmuel has been the CEO of the company since 2022.