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G2.com, Inc. operates a business software review platform. It helps to compare the business software and services based on user ratings and social data. The company was founded by Tim Handorf, Godard K. Abel, Matt Gorniak, Michael Wheeler, and Mark Myers in 2012 and is headquartered in Chicago, IL.

Bain & Co., Inc. provides management consulting services. It offers advisory services to the companies on their critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers and acquisitions, across all industries and geographies. The company was founded in 1973 and is headquartered in Boston, MA.

Northwestern University is a private institution founded in 1851 to serve the Northwest Territory, an area that now includes the states of Ohio, Indiana, Illinois, Michigan, Wisconsin and parts of Minnesota. Northwestern has three campuses

Abel Equities, Inc (Abel Equities) is a venture capital subsidiary firm of Abel Family. The firm is founded in 2000. The firm s is headquartered in Sewickley, Pennsylvania.

Part of Oracle Corp., OctetString, Inc. is a company that develops virtual directory software. The company is based in Schaumburg, IL. OctetString was acquired by Oracle Corp. on November 16, 2005.

Lyons Holding Co., Inc. provides electronic commerce web design, web development and hosting services. Its services include digital strategy, experience design, ecommerce implementation, application support, application hosting and digital marketing. The company was founded by Richard B. Lyons and David M. Barr in 2003 and is headquartered in Chicago, IL.

The Wright Institute provides educational development services. The private company is based in Berkeley, CA.

Inoca Capital Partners LLC (Inoca Capital Partners) is a private equity firm founded in 2012 by Chris Sheffert. The firm is headquartered in Park City, Utah.

Kristian Andersen, Inc. is a modern design consultancy founded 25 years ago by Studio Science. The company is based in Indianapolis, IN and has subsidiaries in the United States. The company was founded in 1998 by Kristian Andersen. The company works with enterprise and technology companies to solve business challenges through design. The company helps their clients achieve remarkable growth by identifying opportunities to design better brand experiences, deliver better product experiences, and provide better e-commerce experiences. From brand design to visual communication, digital product design to e-commerce solutions, they are a consultative, creative partner and an extension of their clients' team. Steve Pruden has been the CEO of the company since 2018.

Hero Digital LLC engages in the provision of digital consulting services. It offers digital marketing, cx strategy, data and insights, technology and platforms. The company was founded by David Kilimnik in 2014 and is headquartered in San Francisco, CA.

Wavecrest Management Co LLC (Wavecrest Growth Partners) is a private equity firm founded in 2016 by Deepak Sindwani and Valibhav Nalwaya. The firm headquartered in Boston, Massachusetts.

Tercera LLC (Tercera) is a venture capital firm founded in 2020 by Chris Barbin. The firm is headquartered in Chicago, Illinois.

Logik Io, Inc. is an American technology company that provides a commerce logic engine to simplify the selling process for businesses. Logik Io is based in an undisclosed location and was founded in 2021. The company's product discovery, configuration, and recommendation capabilities help customers find the perfect-fit products faster, eliminating the need for high-touch selling processes. The company's mission is to make selling simpler and buying better for every business across marketing, selling, commerce, and service channels. The company is backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, and High Alpha. The CEO of the company is Christopher Shutts.

Part of WPP Plc, Fenom Digital LLC is a full-service digital transformation agency that specializes in delivering enterprise commerce, OMS/supply chain, marketing, and customer experience solutions. Fenom Digital is based in Red Bank, NJ. The company helps many of the world's leading brands provide the right experience to every customer at the right time. The company was founded in 2019 by Dylan Runne and Richard Hearn, and Dylan Runne has been the CEO since 2019. Fenom Digital was acquired by WPP Plc on January 05, 2023.