Johan Fredrik Ryding

Sportamore AB engages in the online trading of sports, fashion, and leisure products. It offers sneakers, running and golf shoes, boots, jackets, and shorts from brands including Nike, Adidas, Puma, Peak Performance, Converse, Reebok, and ASICS. The company was founded by Jan Jacob Friedman, Joakim Friedman, and Johan Fredrik Ryding on June 1, 2009 and is headquartered in Bromma, Sweden.

WeSports Scandinavia AB is a private company that specializes in sports equipment. The company is based in Stockholm, Sweden and has subsidiaries in Sweden. The Swedish company is focused on building the leading online specialist sports and leisure equipment group in the Nordics. The company was founded by Lars Lindgren, Niklas Hammar, Lars Mikael Olander. The CEO is Jonas Lönnquist.

Pamica Group AB (Pamica Group) is a private equity firm founded in 2015 by Jan-Olof Svensson and Bengt Jönsson. The firm is headquartered in Halmstad, Sweden.

Part of NIKE, Inc., NIKE European Operations Netherlands BV engages in trading of goods. The company is based in Hilversum, Netherlands.

Part of EuroFlorist Holding AB, Euroflorist AB is a Swedish company that specializes in sending flowers abroad. The company is based in Malmö, Sweden and offers same-day delivery options. The company has a large selection of flowers and gifts that can be ordered online and delivered securely and quickly. Customers can pay using various methods, including Swish. Professional florists bind and deliver the bouquets to make someone happy.