Kristin Lynn Zaepfel

Exchange Applications, Inc. provides analytical customer relationship management solutions. The firm's software unifies all customer data collected from disparate channels in real time, analyzes the data to generate recommendations and distributes those recommendations consistently to each customer channel. The company also offers consulting services and methodologies to develop measurements, best practices and business processes to create a customer-centric, marketing focused environment throughout all levels of an organization. The firm offers software to the financial services, telecommunication, retail, insurance, utilities, travel and hospitality, and automotive markets. The company was founded in November 1996 and is headquartered in Boston, MA.

Exchange Applications, Inc. provides analytical customer relationship management solutions. The firm's software unifies all customer data collected from disparate channels in real time, analyzes the data to generate recommendations and distributes those recommendations consistently to each customer channel. The company also offers consulting services and methodologies to develop measurements, best practices and business processes to create a customer-centric, marketing focused environment throughout all levels of an organization. The firm offers software to the financial services, telecommunication, retail, insurance, utilities, travel and hospitality, and automotive markets. The company was founded in November 1996 and is headquartered in Boston, MA.