Li Lei

Acorn International, Inc. operates as a marketing and branding company. It engages in developing, promoting, and selling a portfolio of proprietary-branded products, as well as new products from established third parties. The company operates through Direct-Sales Platforms as well as a Nationwide Distribution Network. The Direct-Sales Platform segment involves marketing and selling products directly to consumers in China through outbound marketing platform and Internet sales platform. The Nationwide Distribution Network segment covers distributors and retail outlets in all Chinese provinces. Acorn International was founded by Robert Walter Roche and Dong Jie Yang in 1998 and is headquartered in Shanghai, China.