Martin Kõiva

Qualitista OÜ is a customer service quality assurance software company based in Tallinn, Estonia. The Estonian company offers Klaus, a software that improves customer service quality by making internal feedback easy and systematic. KlausGPT-powered solution, AutoQA, scrutinizes every support interaction for automatic, actionable reviews with 100%% coverage guaranteed. The company also provides ebooks on customer service quality and Sales Conversation Review Software to boost the quality of sales reps' emails, phone calls, and chats. Klaus is used by hypergrowth companies to run an effective customer service QA process, coach agents, and boost retention. Additionally, the company offers a customer service podcast featuring stories of companies and individuals that go the extra mile to create an exceptional customer experience. The company was founded by Kair Käsper, Martin Kõiva, and Egon Sale, with Martin Kõiva serving as CEO since incorporation.