Pini Yakuel

Optimove, Inc. provides predictive customer modeling, real time hyper targeting, multi channel campaign automation and self optimizing personalization services. Its services include bespoke predictive modeling, customer success management and strategic services. The company was founded by Pini Yakuel in 2009 and is headquartered in New York, NY.

Optimove is a customer-led marketing platform that uses rich historical, real-time, and predictive customer data, AI-led multichannel journey orchestration, and statistically credible multitouch attribution of every marketing action to empower marketing teams to create and manage large-scale, customer-led journeys. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands, including BetMGM, SodaStream, Lottery, Bet365, and Staples. The platform has been proven to deliver brands an average increase of 33% in customer lifetime value and has been ranked #1 by Gartner for multichannel marketing journey orchestration. The British company was founded by Pini Yakuel, who has been the CEO since incorporation.