Zhong Jian Pan

Shanghai Wenjia Industrial Co. Ltd. is a high-tech sports equipment company founded in 2012 by Zhong Jian Pan. The company is based in Shanghai, China. and has subsidiaries in China. The Chinese company specializes in designing, developing, manufacturing, marketing, and trading high-quality sports equipment. The company's flagship product is the "foldable treadmill," which serves as an entry point for home fitness. The company combines hardware and software to create a home fitness ecosystem that includes running and cycling. The company uses a business layout of "online flagship stores + Wenjia live APP + offline supermarkets + overseas channels" to reach users and provide them with high-quality course content, real-time live streaming, sports competitions, and immersive sports experiences. The company aims to solve the problem of users' boring exercise routines and help them establish exercise self-discipline through the combination of hardware and software and data-driven scientific fitness.