Barbara McInnis

Part of The Marketing Group Plc, Astute Ltd. is a British Bournemouth-based company founded in 1998 by Paul Woods, who has been the CEO since its inception. Astute specializes in B2B demand generation, offering services such as lead generation, data supply and management, rich content creation, channel marketing, event management, renewal management, and social media. The company has a worldwide reach and provides multi-lingual campaigns to break through language barriers. Astute has executed over 10,000 B2B campaigns and is the 3rd largest agency ranked on B2B income online lead generation. The company has a structured employee progression framework and offers career opportunities.

Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern teaches worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. The University offers a range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.