Bruce Goodwin

Medicines Australia is a non-profit organization which designs, develops, and implements health and industry policies for pharmaceutical industry. It builds and maintains relationships with government for fair reimbursement of medicines to ensure the continuation of a viable medicines industry, administers the Medicines Australia Code of Conduct which sets the standard for the ethical marketing and promotion of prescription medicines, and provides specialist advice to member companies. The organization is headquartered in Deakin, Australia.

Prospection Pty Ltd. engages in the provision of a software as a service based analytics platforms. Its products and services include PharmDash, PharmMap, and Prospection Labs. The company was founded by Eric Chung, Ricky Chen, and Peter Cronin in 2012 and is headquartered in Haymarket, Australia.