Daniel J. Couvreur

Rainforest Alliance, Inc. works to conserve biodiversity and ensure sustainable livelihoods by helping transform land-use practices, business practices and consumer behavior. It promote standards for sustainability that conserve wildlife and wildlands, and promote the well-being of workers and their communities, helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected. Rainforest Alliance was founded by Daniel R. Katz in 1987 and is headquartered in New York, NY.

Rainforest Alliance BV is a non-profit company based in Amsterdam, the Netherlands. The Dutch company is a leading organization dedicated to conserving biodiversity and promoting sustainable practices in agriculture, forestry, and tourism. Rainforest Alliance works with businesses, farmers, and communities to ensure responsible sourcing and production, as well as to improve livelihoods and protect ecosystems. The company's certification program helps consumers identify products that meet rigorous environmental and social standards, contributing to a more sustainable future.