Edwin C. Lun

GS1 is a global organization that developed the machine-readable barcode, which is now the universal standard in trade and is scanned on products six billion times a day. The non-profit company is based in Lawrenceville, NJ. The company's standards are the language for efficient and secure business processes that span company boundaries and continents. GS1 works with its customers and partners to develop market-driven and future-oriented solutions that directly contribute to their business success. Today, two million companies across more than 20 industries around the world use GS1's language to uniquely identify products, locations, and assets to capture relevant data and share it with business partners within value-added networks.