Hugh Massie

DNA Behavior Solutions LLC is a private company that provides behavior and money insights to teams and advisors since 2001. The company is based in Atlanta, GA. The company offers scalable, reliable, customizable, and configurable solutions that can be integrated into existing tech stacks. The company's products include Business DNA, Communication DNA, and Financial DNA. DNA Behavior Solutions helps organizations and leaders to understand people better, optimize team performance, and enhance relationships by measuring and managing human differences in high-stakes decision-making. The company was founded in 2001 by Hugh Massie, who has been the CEO since then.