Jeff Shifrin

CSM Sport & Entertainment LLP provides motorsports marketing services. Its services include event feasibility and planning, strategic and commercial consultancy, event creation, management and delivery, advertising and rights sales, broadcast services, athlete management and ambassador programmes, sponsorship activation and rights management and sport, commercial and cultural branding. The company was founded in 1998 and is headquartered in London, the United Kingdom.

Octagon is the world's largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation & management. Octagon manages/influences billions in worldwide sponsorship rights fees and activation. They work with hundreds of blue-chip corporate clients, athletes & personality clients and manage events. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans' passions and how these insights can build more effective, efficient and measureable marketing programs.