Joel Benenson

Benenson Strategy Group LLC is a strategic research consultancy. Its services include brand battles, communication and messaging optimization, policies and regulations engagement, corporate reputation and trust, issue and crisis management, mergers and acquisition, market entry strategy, KPI tracking, customer journey mapping, and international politics. The company was founded by Joel Benenson and Carl Rossow in 2000 and is headquartered in New York, NY.

Penn Schoen Berland (PSB), a member of Young & Rubicam Brands and of the WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. Founded in 1975, they bring together lessons from the campaign trail and the boardroom to create innovative strategies to handle complex situations. Their powerful hybrid model combines both political and corporate research, recognizing that the strategies used to effect change in one area can be innovative and effective in the other. They call this Winning Knowledge. In the political arena, PSB has thirty years of experience winning competitive elections. They’ve won nearly three quarters of the races they’ve run, and have worked as pollster and strategic advisor to candidates including President Bill Clinton, New York City Mayor Mike Bloomberg and UK Prime Minister Tony Blair. Their innovative and successful political work led Time Magazine to dub them “Masters of the Message.” In the corporate sector, PSB is a strategic research provider to more than 30 of the Fortune 100 companies, including many of the leading consumer and business brands. They help these organizations implement proactive, research-driven and integrated communications efforts like the ones that win political campaigns. In the entertainment world, PSB is a leading provider of cover testing research to leading magazine publishers, motion picture research for major Hollywood studios, and video game research to top game publishers. Their proprietary visual testing capabilities help clients assess and fundamentally enhance the power of their execution. Their operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. Their offices in Washington, D.C., New York, , London, Seattle, Hong Kong, Los Angeles, San Francisco, Dubai, Beijing, Austin and Denver are supported by an in-house fielding capability and are fully equipped to provide the complete creative solutions their clients need.

Foote, Cone & Belding Worldwide (FCB) provides advertising and integrated marketing services. It offers creative advertising development and campaign management services for traditional ads, as well as direct marketing, event marketing and other specialized service offerings. Its FCBi unit provides interactive services. FCB's clients include Boeing, Honda and Coca-Cola's Diet Coke brand. The company has approximately 200 offices in more than 100 countries. The company was founded in 1873 and is located in New York, NY.

Burson-Marsteller LLC provides global public relations and communications services. Its services include consumer and brand marketing, corporate and financial communications, digital, healthcare communications and market access, health tech, issues and crisis management, media, public affairs, sports marketing, and technology communications. The firm offers services for global companies, industry associations, professional services firms, governments, and organizations. The company was founded by Harold Burson and Bill Marsteller on March 1, 1953 and is headquartered in New York, NY.

Paramount Corp. distributes and manufactures eye protection and safety spectacles, faceshields, cover goggles and welding helmets. The company was incorporated in November 24, 1978 and is headquartered in New Bedford, MA.

Toyota Motor Sales USA, Inc. engages in the sale, distribution and market of motor vehicle parts and accessories. It vehicles include SUVs trucks, cars, crossovers, alternative fuel vehicles, hybrids, hybrid cars, hybrid SUVs, concept vehicles, TRD Pro series, and nightshade series. The company was founded in 1957 and is headquartered in Torrance, CA.

The Hertz Corp. engages in the provision of vehicle rental and leasing services. It operates under the Americas RAC and International RAC segments. The Americas RAC segment includes rental of vehicles and selling value-added services in the United States, Canada, Latin America, and the Caribbean. The International RAC segment is involved in locations other than those included in the Americas. The company was founded by Walter L. Jacobs in 1918 and is headquartered in Estero, FL.

ESPN, Inc. engages in the provision of multinational and multimedia sports entertainment services. It offers cable sports broadcasting services with seven domestic networks including its ESPN, ESPN2, ESPN Classic, ESPN HD, and ESPNEWS. The company was founded by William Rasmussen in September 7, 1979 and is headquartered in Bristol, CT.