Lee Valkenaar

Whole Foods Market, Inc. engages in the retailing business of natural and organic foods. It operates a chain of natural and organic foods supermarkets in the United States, Canada, and the United Kingdom. The Firm's products include beverages, body care, snacks, frozen, pantry staples, supplements and gift baskets and also eco-scaling cleaning products. The company was founded by John Mackey, Renee Lawson Hardy, Craig Weller and Mark Skiles in 1978 and is headquartered in Austin, TX.

BlueAvocado Co. provides online retail services. It offers reusable food-on-the-go, shopping and travel accessories. The company provides gro-pak, a grocery-shopping nirvana that includes multi-use bags, totes, and ventilated produce bags for use in malls, airports, gyms, and other applications. BlueAvocado was founded by Amy George, Paige Davis and Melissa Nathan in 2008 and is headquartered in Austin, TX.

The Organic Farming Research Foundation (OFRF) is a non-profit organization founded in 1990 with the goal of advancing organic farming. OFRF is based in Santa Cruz, CA. The non-profit company works towards fostering the improvement and widespread adoption of organic farming systems through research, education, and federal policies. OFRF presents the 2022 National Organic Research Agenda (NORA), a report informed by surveys and focus groups conducted in 2020 with over 1,100 certified organic and 71 transitioning-organic farmers and ranchers across the United States. The report provides input and perspectives on their current organic production systems.