Ling Yu

Beijing Xinai Sports Media Technology Co., Ltd., also known as iqiyi sports, is a leading sports video streaming platform in China. The company is based in Beijing, China. The Chinese company is committed to building a multi-dimensional content ecosystem to provide users with high-quality sports content. The company produces original high-quality sports programs to meet the personalized needs of pan-sports users and vertical sports users from different perspectives. Iqiyi sports holds a large number of top-tier sports properties including LaLiga, UEFA Euro 2020™, FIFA World Cup Qualification-AFC, major tennis and golf tournaments, world-class fighting games, and many other popular sporting events. The company was founded in 2010 by Ling Yu, who has been the CEO since 2010.