Lisa Greenbaum

WebMD has created an organization that they believe fulfills the promise of health information on the Internet. They provide credible information, supportive communities, and in-depth reference material about health subjects that matter to you. The company is a source for original and timely health information as well as material from well known content providers. Its board-certified physicians, award-winning journalists, and trained community moderators are solely dedicated to your daily information experience on WebMD. Its content staff includes individuals who hold advanced degrees in journalism, medical illustration, health communications, clinical informatics, nursing, and medicine. Most of them at WebMD Health have spent its entire careers dedicated to helping people find the health and medical information, support, and services they need-even before there was an Internet! They are dedicated to providing quality health information and to upholding the integrity of its editorial process. As serious as they are about credibility, they also know that at times, health information can and should be engaging, exciting, and entertaining. They pride themselves in knowing its audience's needs and delivering the most appropriate experience. They know that there is a difference between using a health site for health 'performance' issues (e.g., flat abs) vs. health research needs (e.g., 'What is type 2 diabetes?') vs. community support (e.g., 'Does anyone else feel like me?') vs. e-commerce. The company mission is to fulfill all these needs in the most appropriate ways possible.