Madan Bharadwaj

Measured, Inc. is a media optimization platform that helps consumer brands validate, plan, test, and optimize advertising spend to drive business outcomes. The company is based in Santa Monica, CA, and was founded in 2017 by Madan Bharadwaj and Trevor Testwuide. The company's methodology combines each brand's own performance data with years of continuous testing to reveal the true contribution of advertising spend to incremental sales. Measured is not impacted by changes to data-privacy policies and regulations, unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable. Measured's MMDW is a powerful data operating platform built for marketing analytics that provides detailed cross-channel marketing attribution and analytics. Trevor Testwuide has been the CEO since 2017.

Measured, Inc. is a media optimization platform that helps consumer brands validate, plan, test, and optimize advertising spend to drive business outcomes. The company is based in Santa Monica, CA, and was founded in 2017 by Madan Bharadwaj and Trevor Testwuide. The company's methodology combines each brand's own performance data with years of continuous testing to reveal the true contribution of advertising spend to incremental sales. Measured is not impacted by changes to data-privacy policies and regulations, unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable. Measured's MMDW is a powerful data operating platform built for marketing analytics that provides detailed cross-channel marketing attribution and analytics. Trevor Testwuide has been the CEO since 2017.

Measured, Inc. is a media optimization platform that helps consumer brands validate, plan, test, and optimize advertising spend to drive business outcomes. The company is based in Santa Monica, CA, and was founded in 2017 by Madan Bharadwaj and Trevor Testwuide. The company's methodology combines each brand's own performance data with years of continuous testing to reveal the true contribution of advertising spend to incremental sales. Measured is not impacted by changes to data-privacy policies and regulations, unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable. Measured's MMDW is a powerful data operating platform built for marketing analytics that provides detailed cross-channel marketing attribution and analytics. Trevor Testwuide has been the CEO since 2017.