Mark Papia

XGraph provides Audience Buyers and Sellers with Connected Audience Marketing™ solutions to identify and target high-value custom audiences who share similar lifestyles, values, and purchasing habits. XGraph's founders pioneered the first ever socially targeted online ad campaigns in 2006, based on their insight that the best marketing prospects can be identified and magnified by graph-based targeting methods. XGraph is led by industry experts in online advertising and PhDs in organizational behavior and mathematics. Together they have combined insights and tools from the fields of sociology, mathematics, and computer science to develop Connected Audience Solutions™ for optimal and scalable ad delivery.