Nichole Goodyear

Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges and opportunities for traditional advertisers. Audiences are more fragmented, they have more complex choices about media consumption, and there's a whole new level of peer-to-peer connectivity. In the old world, marquee brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the newly leveled communications landscape, they began to see 'up and coming' brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. They found users sharing content and opinions about these new brands through online social media email, IM, YouTube, Facebook, MySpace, Twitter, etc.- creating viral traction that resulted in mass media exposure without the traditional broadcast approach. The only element missing was the ability to measure ROI.

Social Mecca, Inc. provides social, mobile, and digital technology solutions. Its services include training, support, consulting, and agency partnerships. The company was founded by Nichole Goodyear in 2005 and is headquartered in Lake Forest, IL.

Lightspan LLC designs and manufactures fiber optics and photonics materials. The company is based in Wareham, MA. Lightspan was acquired by NuSil Technology LLC, part of Avantor, Inc. from September 30, 2016 on February 11, 2004.

Sheraton Hotels & Resorts owns and operates hotels and resorts. It offers business and leisure travelers with accommodations, dining, and other amenities. The company was founded by Ernest Henderson and Robert Moore in 1937 and is headquartered in Stamford, CT.