Paul Botto

Lucid Green, Inc. engages in the operation of mobile application which provides brand and products information services. It offers brands, dispensaries, and budtenders solutions. The company was founded Laurence Levy and Paul Botto in 2018 and is headquartered in New York, NY.

Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges and opportunities for traditional advertisers. Audiences are more fragmented, they have more complex choices about media consumption, and there's a whole new level of peer-to-peer connectivity. In the old world, marquee brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the newly leveled communications landscape, they began to see 'up and coming' brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. They found users sharing content and opinions about these new brands through online social media email, IM, YouTube, Facebook, MySpace, Twitter, etc.- creating viral traction that resulted in mass media exposure without the traditional broadcast approach. The only element missing was the ability to measure ROI.

Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges and opportunities for traditional advertisers. Audiences are more fragmented, they have more complex choices about media consumption, and there's a whole new level of peer-to-peer connectivity. In the old world, marquee brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the newly leveled communications landscape, they began to see 'up and coming' brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. They found users sharing content and opinions about these new brands through online social media email, IM, YouTube, Facebook, MySpace, Twitter, etc.- creating viral traction that resulted in mass media exposure without the traditional broadcast approach. The only element missing was the ability to measure ROI.

Urchin Software Corp. was a developer of web traffic analysis and marketing intelligence software solutions. It used to sells analytic tools for measuring user experiences, tracking marketing performance and improving content on the web. The company was acquired by Google, Inc. and was headquartered in San Diego, CA.

Visible Measures Corp. offers Internet video audience measurement software and services. It develops Fabric, a demand-side platform for brand marketers to buy consumer engagement through videos, which lets brands, agencies, trading desks, and publishers to plan, manage, and optimize for brand engagement through a programmatic self-service interface. The company was founded by Brian Shin in 2005 and is headquartered in Boston, MA.