Rosi Olivan Pliego

Rich Earth Institute, Inc. engages in pioneering work that supports sustainable agriculture and protects vital water resources. The company is based in Brattleboro, VT and was founded in 2011 by Kim Nace and Abraham Noe-Hays. The company's mission is to advance the use of human waste as a resource through research, education, and technological innovation. The company conducts original research in collaboration with academic and industry leaders to examine the safety and efficacy of using urine-derived fertilizers in agriculture. The company also hosts webinars and events to educate people on the benefits of urine recycling. Despite the lack of an established regulatory pathway, the company continues to promote the use of urine as a valuable resource for agriculture.