Sonny Horton

Sonny Horton is Vice President of Sales and Marketing for Herschend Family Entertainment Corp.
He is a Member of the Atlanta and Dekalb County Convention, Visitors Bureau Boards of Directors, and the Cecil B.
Day School of Hospitality Industry Board at Georgia State University.
He joined the Silver Dollar City in 1973 and held various marketing and management positions.
Mr. Horton was General Manager of the Atlanta Water Park.
Previously, he worked for White Water Parks.
Mr. Horton received a BS degree in Business Marketing from Southwest Missouri State University, Springfield, Mo.