Ms. Layala Pavone is a Chief Innovation Marketing & Communication Officer at Digital Magics SpA, a Member at International Academy of Digital Arts & Sciences and a President at Livextention Srl. Ms. Pavone was previously employed as a President by Interactive Advertising Bureau Italia, a Managing Director-Isobar Italy & iProspect by Aegis Media France SAS, an Independent Director by Società Editoriale Il Fatto SpA, and a Professor by Università Carlo Cattaneo.

She received her undergraduate degree from Università Cattolica del Sacro Cuore Campus di Milano.