William R. Meissner is a businessperson who has been the head of 5 different companies. Currently, Mr. Meissner occupies the position of Chief Executive Officer for Genesis Today, Inc., President & Chief Marketing Officer at Splash Beverage Group, Inc. and Chief Executive Officer at Dunn's River Brands LLC. William R. Meissner is also on the board of Rooibee Red Tea Co.

In the past Mr. Meissner occupied the position of President, Chief Executive Officer & Director at Jones Soda Co., President for Talking Rain Beverage Co., Inc., Vice President-Marketing & Sales at PepsiCo, Inc. and Brand Director at South Beach Beverage Co., Inc. (a subsidiary of PepsiCo, Inc.), Regional Manager-Account at Tetra Pak, Inc. and Chief Marketing Officer for Fuze Beverage LLC.

Mr. Meissner received an undergraduate degree from Michigan State University and an MBA from Joseph M. Katz Graduate School of Business.