Eric T. Bradlow

Professor Eric T.
Bradlow is the K.P.
Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at Wharton.
An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues.
Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Eric is a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, past Editor-in-Chief of Marketing Science, is a past statistical fellow of Bell Labs, and worked at DuPont Corporation’s Corporate Marketing and Business Research Division and the Educational Testing Service.
Professor Bradlow has won numerous teaching awards at Wharton, including the Anvil Award, MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award.
His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PhD Data Analysis, as well as any material related to customer analytics.
Professor Bradlow earned his PhD and Master’s degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.