John Collins

A proven chief marketing executive and sales leader with strategic and innovative product/business development skills, Mr. Collins has several years experience with companies such as Nike, Bauer, Tommy Armour Golf, Volant Ski, Canon Inc., and Kubik.
Previous to Tommy Armour Golf, he was principal at Chemistry, a strategic branding company, where he created and engineered brand initiatives across multiple product categories.
As Chief Marketing Officer at Kubik, Mr. Collins was the designer and builder of brand experiences for Fortune 1000 companies and leading cultural institutions throughout North America and Europe.
Mr. Collins served for five years as President of Gen-X Sports, where he re-engineered brands such as Tommy Armour Golf, Ram Golf, Sims, LTD, Lamar Snowboards, Hespeler Hockey, Ultra Wheels In-line skates, and Volant Skis.
While there, he established a global licensing division across all of the company's brand categories.
Prior to his tenure at Gen-X Sports, Mr. Collins was the General Manager, North America, for Bauer Nike hockey, a division of Nike Inc. He was responsible for developing the company’s strategic initiatives and executing marketing plans, which helped to grow the business to number one in the world.