Laurence Stock

Dotomi, Inc. is rethinking the way marketers manage online display advertising with an approach it calls 'Personalized Media'. Although originally founded in 2003, its history can be traced back to 1995 and a lone Israeli soldier named Yair Goldfinger. While in the army, Yair became passionate about effective communication. That passion was ignited further as his tenure as a soldier came to an end: Yair found he needed a better way of keeping in touch with ex-army friends and colleagues. His brainstorm ultimately morphed into the phenomenon of ICQ, a product more commonly known today as Instant Messaging, eventually being acquired by AOL. After his initial success, Yair took the next step and tried his hand at applying ICQ's underlying principle of a one-to-one dialogue to marketing challenges and customer relationships. He reasoned that by eliminating the waste of most marketing and ensuring communication was relevant to consumers, clients could better connect with their customer base. With the idea of personalized and pertinent marketing in mind, Dotomi was born. With Yair's help, Dotomi leadership grew in the form of a tremendous board of successful and proven online executives, including Scott Kurnit of About.com and Jonathan Selig of Akamai. Yair continues to be active at Dotomi as its Chief Technology Officer, continuing daily on his passionate push for the power of personalized media.

Searchandise Commerce, Inc. provides online media network services for product manufacturers and retail channel partners. It allows enabling brands to connect with consumers through how they search on a retailer's site. The firm provides a service that combines paid search with traditional in-store merchandising practices. Searchandise's service essentially aims to enable retailers to monetize every visitor that comes to their site, not just those who transact. It offers manufacturers an opportunity to positively impact product placement within search results across a network of retail sites by entering cost-per-click bids, enables retailers to monetize search listings by integrating pay-per-click bids into on-site search. The company was founded in 2000 and is headquartered in Beverly, MA.

The Reference, Inc. provides information technology consulting services. The company is based in Cambridge, MA. The Reference was acquired by iGATE Computer Systems Ltd. on May 06, 2003 for $7.50 million.

Surgency, Inc. provides consulting and training services. It offers e-business services to the companies in the Internet and information technologies to improve their business activities. The company was founded by Ted Rybeck in 1994 and is headquartered in Cambridge, MA.

eStara, Inc. designs and develops software for communication processes. The company provides conversion & contact solutions that bridge gap between online and offline transactions. It provides click to call service, which enables online customers to speak directly with a customer service representative through their PC. The company was founded in 1999 and is headquartered in Reston, VA.

IMN, Inc. provides email marketing software services. The firm serves automotive, and finance and insurance industries. company was founded in 1999 and is headquartered in Waltham, MA.