Rachel Whitehouse

Organic Bistro Whole Life Meals was a small, but mighty idea created by Laryn Callaway. Laryn is their founder and is also a licensed naturopathic physician who had her own private practice for 8 years before establishing Organic Bistro. The idea was this: patients wanted to learn about making better food choices, but found that changing the way they shopped and cooked was time consuming and challenging. Given people's desire to make better choices, but that their lives are very busy, single serving, frozen meals seemed like the smart answer. Mark Whitehouse thought so, too. He came from the Dial (soap) Corporation and signed on to help Laryn with business development. Mark had managed a number of brands for Dial as general manager and senior vice president. He loves the consumer products world and warmed to the possibility of really making a difference in the lives of others by making healthy, convenient foods. Its mission is to make it easy for everyone to eat delicious, nutrition-rich meals. They make single-serving frozen meals balanced with the best sources of lean protein, fiber-rich whole grains, plentiful vegetables and healthy fats. Their wholesome organic ingredients keep their flavors because they're unprocessed. So its recipes taste great without added salt and artificial flavorings. Complete, wholesome and satisfying meals are now always an option and ready in minutes.