William Engel

Part of WPP Plc, Symmetrical Resources, Inc. provides marketing and media research services. The American company was founded by William P. Livek. Symmetrical Resources was acquired by Kantar Media Research, Inc. on March 01, 1998.

The Arbitron Co. manages and analyzes data for the human resources, transportation, and electronic media markets. The company is headquartered in Minneapolis, MN

Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY.

The Nielsen Co. specializes in graphic communication projects, offering printing, binding, fulfillment and mailing, and electronic pre-press services. It also provides post-print needs of customers, such as kit assembly and mailing, and lettershop and literature fulfillment. The company is headquartered in Florence, KY.

Rentrak Corp. engages in the business of providing transactional media measurement and analytical services. It operates through the Advanced Media and Information and Home Entertainment operating divisions. The Home Entertainment division covered the distributions services as well as services that measure, aggregate and report consumer rental activity on film product from traditional brick and mortar, online and kiosk retailers. The company was founded in 1977 and is headquartered in Portland, OR.

Experian, Inc. provides credit reporting services. The private company is based in Midland, TX.