Benny Maidan

Formula Ventures LP (Formula Ventures) is the venture capital subsidiary of the Formula Group in Israel. The firm was established in 1998 to provide added value to early-stage technology companies. Located in Herzliya, Formula Ventures manages venture funds and practices a strategy of 'local source - global nurture,' selecting Israeli technology companies and nurturing their development in their target markets with the assistance of their strategic partners, Formula Group in Israel, VantagePoint Venture Partners in the U.S. and UBS Capital in Europe. The firm's strategic partners are major investors in Formula Ventures' funds and are co-investors in some of their portfolio companies.