James Edward Cox

AA Ltd. operates as a holding company, which engages in the provision of roadside assistance both through personal membership and business partnerships. It operates through Roadside and Insurance segments. The Roadside segment provides nationwide service, sending patrols out to members stranded at the side of the road, and repairing the vehicles. The Insurance segment focuses in the insurance brokerage activities such as motor and home insurance; home emergency activities; and financial services business. The company was founded on June 19, 1905 and is headquartered in Basingstoke, the United Kingdom.