Shaun B. Higgins

Coca-Cola Enterprises, Inc. produces, markets and distributes non-alcoholic beverages. It manufactures most of its finished products from syrups and concentrates purchased from Coca-Cola Co. The company's key brands, used under license agreements, include Coca-Cola Classic, Diet Coke, Sprite, Dasani, POWERade, Fanta and Capri-Sun. It is the exclusive distributor of Coca-Cola products in the U.S., Canada, and Caribbean territories in which it operates. The company's U.S. territories cover 79% of the country's population and its Canadian territories contain 97% of the population. Coca-Cola Enterprises was incorporated in 1944 by The Coca-Cola Co. and became a publicly traded company in 1986. It is headquartered in Atlanta, GA.

Part of The Coca-Cola Co., Coca-Cola Ltd. is a Canadian company that manufactures and markets soft drinks and fruit juices.

Marvin Traub Associates, Inc. provides business development and strategy consulting services. It focuses on working with brands, retailers, developers and related businesses that operates in the retail and consumer goods sector. The firm also provides development and implementation of lay-out, merchandising, marketing, budgeting and buying plans to their clients. Marvin Traub Associates was founded by Marvin Traub in 1992 and is headquartered in New York, NY.